Jay Shong
Founder and CEO Affintive LinkedInJay Shong the Founder and CEO of Affinitive is no ordinary
Founder and CEO, Affintive
LinkedIn
Jay Shong, the Founder and CEO of Affinitive, is no ordinary leader. His journey from being a young CFO to an influential figure in Virtual CFO Services has been inspiring. With over a decade of experience in Corporate Management Accounting and Finance, Jay has held key positions in notable companies such as Intercontinental Hotel Group (IHG) and UMW Oil & Gas Bhd subsidiaries, overseeing operations in Australia and Malaysia.
Jay’s specialty is optimizing finance operations, developing financial models, and providing fractional CFO services. His commitment to these areas is evident in his work with various clients, including VCs, budding entrepreneurs, start-ups, and SMEs. As a qualified CPA (Aust), Jay’s expertise lies in theory and is backed by practical experience and a deep understanding of the field.
Expertise:
- Financial Reporting
- Financial Accounting
- Management Accounting
- Financial Modelling
- Management Reporting
- Budgeting & Forecasting
- Cashflow Management
- Financial Management and Virtual CFO
