Masterclass 1: Business Model Canvas for Market Entry and Expansion
Explaining how a business plans to enter and expand in new markets can be challenging
Explaining how a business plans to enter and expand in new markets can be challenging, especially when it involves complex diagrams and strategies. That’s where the Business Model Canvas comes in—it simplifies the process by providing a clear, visual framework. For businesses looking to enter new markets or expand existing ones, the Business Model Canvas helps map out key aspects like customer segments, revenue streams, and value propositions, making it easier to strategize market entry and growth while ensuring long-term success
In this masterclass, you'll learn that anyone can use a neat
framework to define their business model, and that framework is called the
Business Model Canvas. The canvas offers enough space to map out all the
essential elements of your business model, helps you understand your business
better, and allows others to better understand how your company works.
Learning Outcomes
- Understand and visualize customer segments, value propositions, key resources, and revenue/cost models using the Business Model Canvas.
- Discover weaknesses in your business model and learn how to address them for better market entry and expansion.
- Refine your market strategy by aligning value propositions with customer needs, optimizing resources, and enhancing profitability.
