Masterclass 5: Sales and Marketing
This session will cover the fundamentals of creating a robust sales strategy and effective marketing
This session will cover the fundamentals of creating a robust sales strategy and effective marketing campaigns, tailored to the unique needs of early-stage startups.
Participants will learn how to identify and target their ideal customer segments, craft compelling value propositions, and develop go-to-market strategies that resonate with their audience. The masterclass will also explore the integration of digital marketing tools, social media, and content marketing to build brand awareness and drive customer acquisition.
By the end of this session, participants will have the knowledge and practical skills to design and implement sales and marketing plans that accelerate their startup’s growth.
Learning Outcomes
Topics covered include:
- Participants will learn to create a tailored sales strategy that aligns with their startup's goals and effectively targets their ideal customer segments.
- Participants will gain the skills to articulate a clear and compelling value proposition that resonates with their target audience.
- Participants will explore how to utilize digital marketing tools and techniques, such as social media and content marketing, to build brand awareness and drive customer acquisition.
