Activity 1: Customer Discovery & Development
The Customer Discovery amp Development survey is introduced and designed to assist teams in validating
The Customer Discovery & Development survey is introduced and designed to assist teams in validating their idea, the market and customer behaviour and trends.
In this listing, you will find guideline on building your survey questions the right way to get the most accurate information which will allow you to Proceed or Pivot. Each team is allowed to submit 8-12 questions in MCQ format alongside your Project Name in a word document/pdf to pmo@beyond4.tech. These questions will be uploaded and added into a survey link which will be featured on the academy.
Kindly take note of the below timeline for the submission for the survey for the team to prepare the site ready for data collection.
Deadlines
Survey Questions Submission: 4th December 2023
Survey goes live: 13th December 2023
Survey closes: 3rd January 2024
Survey Report Submission: 8th January 2024
Teams can leverage on this survey link moving forward to obtain survey feedback as it is accessible to the public.
Learning Outcomes
Discover who are your potential customers/market and customers behaviours, trends, and attitude towards your product/technology.
Able to define target audience, total addressable market, and total accessible market.
